In 13 years, Marinescence has become one of the world's leading yachting companies.
Since 2007, Marinescence has established itself as a key player in the yachting industry worldwide. Specialized in the recruitment of crew members, the company interacts daily with more than 6,000 yachts and over 30,000 crew members (captains, stewardesses, chefs, engineers…).
While high-performance digital tools are essential to handle such a volume, particular focus is given to the human relations that link Marinescence consultants to ship owners and crew members.
Using data for marketing initiatives
After extensive research and development work in 2017, the company acquired a technology that is unique in the world, enabling it to centralize countless information about the members of its network and to interact with them on a daily basis.
This technology, the data it collects and the possibilities for interaction with its thousands of users have given birth to Marinescence Media: a cross-channel advertising network (online/offline) that offers a unique acquisition lever for companies seeking to penetrate the yachting industry or to reach its decision-makers.